Key Media Concepts

Here we have listed the five media concepts that relate we can relate to our work.

Genre

The Music video 'Apply some pressure' by Maximo Park echoes Goodwin's theory as a relationship is shown near the end of the video between the lyrics and the music video itself. At the end of the music video, pressure is shown slightly through the bleeding of the singer's nose. This resembles pressure and is done subtly.We hope to add pressure into our music video and to add it into the video subtly also.The music video also includes thought beats throughout the performance. This also works well with the video as the band is playing the song with their instruments(not just singing the song). As we both find this technique effective, we will add thought beats into our music video to give it more of a professional feel to it. A lot of meat shots have also been used in this music video which again, mirror Goodwin's theory. We have decided to include this technique also as we feel that this is really effective and grabs the audience's attention.Maximo Parks' music video also supports Abercrombie's beliefs that the boundaries for music videos are shifting

Media language

The music video that we have analysed in detail doesn't show much of a narrative performance however we have decided to make our music video half narrative and half performance due to our audience research questionnaire results. Maximo Park's music video is not live which means that the song will have been lip synced. Our video will also be like this however some of this may be live, we will still lip sync their voices to keep the sound consistent. One of the examples how we will use semiotic techniques is adding a shot of a boiling pan which represent pressure and reflects the meaning of the song.(Throughout the music videos of Maximo Park, they have created a star image of black clothes and smart wear. We have decided to recreate this by keeping the black clothing, although mixing it up by using quite high key settings.

Narrative

Audience

Representation

Record Label Logo Ideas

Our record company will be called Time Records and this logo will be shown at the end of the music video as well as on the digipak and advert. This

This first design shows the title and uses similar colours to what the band is wearing throughout the video. The usual red and black would be kept constant.

This design combines two images (old clock and vinyl) that we feel best represents the company(Time Records). As we want the company to seem well known throughout the years we have used a clock to show time on top of a vinyl which is the company's passion.

Practice footage with the band

Before filming our music video sequences we have decided that we need to practice and look at the arrangement of the band. During their practice session we have recorded another song with the camera we would be using for the music video to practice using the camera and seeing any issues we may be faced when filming on location.

Found issues during practice filming:

• When holding the camera there was noticeable camera shake and I think this could be distracting in the future. To reduce the chance of this happening we will make sure we use a tripod or stability device for the majority of the shots.
• Steady camera movement is hard to achieve. In order to overcome this we will use a dolly track to introduce movement into our shots.
• When using a wide aperture lens it is tricky to get correct focus while moving but if we use a tripod, this should be made easier.
• The sound quality from the built-in microphone is very poor, although it is good enough to be synchronised with master tracks. If we wanted to capture the sound from the camera we would use an external microphone with much better quality sound.

Positives from practice filming:

• The wide aperture lens gives a very attractive soft focus effect
• Using this DSLR camera we are filming in High Definition which will give us a lot of detail
• In low light conditions the camera performs very well which is very good because we are planning to do a number of low key shots

Mood Board

The image above is of a mood board that we have both put together to show our inspirations for the music video. In the top left corner, we have took some inspiration on what we think our artist and band members should wear, giving off a casual feel to the band. To the right of this is a meat shot which we feel we will need to do a lot of these when the singer is performing. We have also added the logo in from the band we are going to lip sync to as we will create a logo for the band. In the top right we have also shown that we are wanting to create a slight narrative in our music video.

Since our song is 'Apply Some Pressure' we took inspiration from Maximo Park's Gone Missing video which shows different forms of pressure such as some water boiling on a stove. We added a music note into our mood board because we feel that the lyrics are really important and we want to convey this message through the narrative. The furthest on the right, shows Maximo Park's record label. This gives us an idea of what ours should look like for our band.

In our music video we also want to show a performance from the band were they are playing their instruments. This gives a concert feel and according to our audience research, the performance is their favourite type of music video. We have also added the camera we will be using for our video. This can do slow motion effects and we can speed things up on final pro with this camera.

We feel that this mood board will help us throughout our video editing as we will always be reminded of what we originally wanted and we will be able to tell if we are getting distracted on something else on the video.

Shooting Schedule

Inspirational Videos (continued)

Our other inspirational videos involves an artist that we actually met, Jake Morley. Here is the music video that also gave us some inspiration on certain techniques. The techniques we are mainly interested in have been talked about below.

The image to the left shows some illustration text of the lyrics and the title of the song. The text looks like it has been drawn which gives a youth feel to the video and a unique edge.

This image is a still shot of what is happening however for the full effect please watch the video. Here is an example of the technique that everything is sped up. The artist is actually walking really slowly and is singing the song slowly too however the people in the background arte what gives this away. This has been left deliberate to show the effect of the full video being sped up.

The image to the left shows an example of an illustration being used in the video, as the artist is aware of what will happen in the music video he has made an action in which the illustration can be co-operated into the video.

Inspirational Videos

Here are a few videos that have inspired us to add certain techniques into our video. Hopefully we will make them as effective as these.

We like the beginning of this music video because the dolly shows a fluid movement. If we can we will add this type of movement to our video as we feel it will help the flow of our music video.

The image to the right is used to present thought beats however the boiling of the water also represents the pressure of what the main singer is feeling. The shot is a close up which makes sure that everyone understands what is happening

In this shot the singer is giving the camera eye contact for the whole duration of the close up. This gives the music video some intensity and makes it seem more personal. When doing our close ups of the our singer we will make sure that eye contact is made.

The image on the right is an example of slow motion in use. This gives off a great effect and makes the audience und

erstand what is happening. This is what gave us inspiration for using slow motion. We will try to attempt this method into our music video.

This still is sped up on the music video and because the lighting is dim and the music video is in black and white, this gives a creepy eerie feel towards the video. As well as the slow motion, this image has also inspired us to create some sped up shots in our work.

Test footage with camera

Before shooting our music video we have to practice with the camera we are going to be using. I have picked the Canon 550D because it is very light weight compared to video cameras and it is capable of shooting High Definition quality. Although the best point about using this camera is the ability to change lenses to achieve a number of different focal lenghts and apertures as well as macro filming.

Media schedule

Media Schedule

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Recee Shots

This shot is when he is going to his own concert to perform .

These three shots will be put together to create a jump shot.
The next shot is when the band member is walking to his concert.
Here is where the close up shot will reveal Maximo Park's song 'apply some pressure'.
This will eventually be a close up shot in the narrative and they will be picking up their coat to leave for the concert.
The shot continues andthis shows that the person has took the items and will use them later.
Here is a close up of one of the band member's hands. They will be the narrative and they are reaching for their i-pod.
We will make the people have a very dark shadow which will be very effective and dramatic; the audience in main focus also.
We would like to film over the shoulder shots facing the audience if possible.
Here is another way of filming the audience.
To give the video a slight edge, we will film the performance like this.
This image is were we would film the audience.

Here is where we would shoot the band during the concert.

Animatic Storyboard

Call Sheets

Studio Call Sheet

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College call sheet

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Home call sheet

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Location call sheet

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Slow Motion Research

By looking at this Maximo Park video we really liked the slow motion effect that was used throughout this video because it makes the actions more dramatic and interesting. After some initial research we have seen that a lot of current music videos contain some kind of speed adjustments. One of signature features about Maximo Park videos is how the footage of the main singer is speed up to show his unique performance.

Examples of slow motion footage:

Later we will further analyse our slow motion research and will look at the effects the camera can do in which we will be using.

Costume Research

These jeans are from Top Man's website. The type of genre we are filming would involve skinny jeans from this shop in particular.

The Image to the right is where we feel the best place is to get our t-shirts for our music video.

In conclusion we also found that the people who like indie music wear very similar clothing. An example of this is the typical male fan of Maximo Park.

Risk Assessment Sheet

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Audience research questionnaire results

31 people have answered our questionnaire and a lot the answers show a wide variety between the audiences. Throughout our survey, there was 17 males and 14 females who participated in our research.The majority of people who we surveyed randomly happened to be between 17-19. The people who participate were mainly students however some of the teachers at our college participated in this questionnaire. Pop and rock tend to be the most popular in the music category, which are closely followed by Indie and Dance music.

The two most popular artists out of our questionnaire includes Pendulum and Beyonce. Other bands that were mentioned in the survey were Vampire Weekend, Paramore,Bruno Mars and Neil Young. Our survey proved that people prefer to have both a performance and some narrative in the music videos however the majority,when chosen to choose one or the other, they would rather see a performance than a narrative. People find that the two compliment each other much more than it being just one of them. This helps us plan our video as we need to show an equal balance of narration and performance.

When asked what the audience think an Indie band should wear, the majority said that they would see them in skinny jeans and casual clothes. When asked a reason for this explanation, the answers that we received said that they think this because they are more down to Earth and because they are really relaxed and give an 'I don't care' attitude. When asked what other music videos they like there was a real variety of results and when asked why they would simply reply that they like the meaning, has a good upbeat video, has a good narrative or an excellent performance.When we asked people if they had heard of Maximo Park, the majority of people had heard of them and gave them either a 7 or 8 .

ry See complete responses

What gender are you?
	Male 17 55% Female 14 45%

How old are you?

17171834285016182020181621211919331717172117161617181717171617

What is your Occupation?
	Student 21 68% Teacher 4 13% Unemployed 1 3% Employed 2 6% Other 3 10%

What type of music do you prefer?
	RnB 11 35% Pop 15 48% Rock 18 58% Heavy Metal 9 29% Indie 13 42% Punk 6 19% Dance 13 42% Rap 6 19% Soul 7 23% Other 8 26% People may select more than one checkbox, so percentages may add up to more than 100%.

What is your favourite band/artist?

PendulumPendulumBruno MarsNeil YoungArcade Fire Meat LoafadeleVampire Weekendpendulum/chase&status/coldplaySlipknotA Day To RememberCharice Pempengco NightwishModest MouseRumerParamore and BFMVEd Sh...

Which do you prefer in a music video?
	Performance 13 42% Narrative 2 6% Both 16 52%

Why?

Like the varietybecause it tells a story but also includes a routine and adds different effects and doesnt become boring or repetitive.I like the variety, the performance brings the authenticity and the narrative can help keep the attention.To add interest to the song and to add meaning to the lyrics and music. you get to see the band in real life and acting funnynarrative gives me a reason to watch, performance adds some jazzz :-) More inclined to watch it with a more active video.Gives the audience a feel for the bands live qualities, narratives are brilliant if it relates to the lyrics, b...

What would you expect an indie styled band to wear?

Casual clothesjeans, distressed boots, casual wear.honestly don't have a clueThe latest fashions, currently skinny jeans and plimsols.Jeans/skinny jeans, shorts, logo T Shirts, long hair, vintage style, instruments, leather jackets, coloured jeans, wristbands/bracelets Have not got a clueskinny jeans, checked shirt, ankle boots, something tied in their hair skinny jeans, vans, and a shirtnormal clothes, stop wasting time picking outfits and write some music !! :pTopman clothes.Minging grandad sweatersRipped skinny jeans, shirt with some stupid band on that no-one's ever heard of.I have no i...

Why?

because they are very chilled and relaxed (don't care)The artists tend to be more down to earth.because i dont listen to indie music or havent seen any videos So that the band can be easily identified as indie - its part of the gnere ingredients.Suits target audience, links to the authenticity of the band, young themesDont know anystereotypical thats what all the indie kids wearThat's their style of clothing.because indie bands dont get paid for events because noone goes to their gigs. They have to busk on the streets to make a couple of quid then they have to take what they make and go to c...

What other music videos do you like?

foster the people - pumped up kicks the lonely island - motherlover the lonely island - jack sparrowRihanna-Only Girl in the world Alien Ant Farm- Smooth Criminalpixie lott all about tonightGenerally videos that are well edited or choreographed, or an excellent live performance. One video that did strike a chord was Johnny Cash - Hurt which reflected his life and brought alot of emotion to the narrative.Bombay Bicycle Club Arcade Fire Oasis The Cribs Two Door Cinema Club Pulp The Vaccines The Killers Any if they are for music or acts that I likelady gaga because her videos are always int...

Why?

funny!!!!!!one is a parody and the other I like the effectsbecause its lively up beat and gets you in the mood to go out and have a good time.See above.I like the different styles of the band and enjoy watching the performance of the band as well. I like to see the amplified meaning of the song through the video. No real preference as to to the type tend to listen to audio rather than watch videobecause i doEnjoyable to watchThe music I listen to generally has a strong moral/meaning, so it's preferable if the video follows that pattern.They rock in my humble opinion.I like this kind of music...

Have you heard of the band Maximo Park?
	Yes 20 65% No 11 35%

If Yes, on the scale of 1 to 10 how would you rate their music videos?
	1-2 1 3% 3-4 1 3% 5-6 7 23% 7-8 7 23% 9-10 1 3% Not applicable ( if don't like ) 9 29%

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